Adqura has launched Sophie,
the always on marketing brain!
Sophie is the always on marketing brain powered by Pega.
Sophie’s pre-configured brain comes with a set of cognitive abilities that selectively transform itself in response to certain experiences, responds to certain intrinsic or extrinsic stimuli by reorganizing and building its structure, function and connections. You can quickly train the brain to design personalized and connected interactions you want with your customers at every moment of truth.
Sophie will help you to define next best actions in every scenario and create your own, tailored decisioning model in minutes not months. It will be a platform you can use to optimise customer engagement, drive investment decisions and to engage key departments in your customer transformation strategy.
Sophie enables you to build an omni-channel centre of excellence, connecting conversations with your customers and your business across every touchpoint. Sophie listens to customer behaviour and translates it into insights in real-time; and translates insights into contextual content delivered in an omni-channel world. Sophie’s unique set of easily accessible Artificial Intelligence and predictive modelling capabilities will enable companies to transform customer engagement, their position in the marketplace and access previously impossible to achieve business benefits.
She works autonomously
She will help you create loyal and engaged customers
She can help you build your customer brain in minutes not months
She is pre-configured for your industry and comes equipped with all the required best practice marketing assets
She has an easy to use design tool
She helps you find the right balance between marketing creativity and data science
She has an integrated best in class suite of AI tools
She is out to be the heartbeat of your organisation
She has a range of ways to arbitrate offers, objectives, channels, investment and many other dimensions
She is analytically and financially grounded, she keeps track of your marketing roi
She can track your customer across journeys and touch points
What will she do for your customers?
Help to understand and meet their needs
Create a seamless connected customer experience
Identify their crucial moments of truth and shape communications around them
Make them love you, want to buy more from you, stay longer and rave about you!
Offer relevant, personalised offers and information
What will she do for your business?
Create connected effective customer engagement across the business
Create organisational efficiency
Increase sales, retention and service performance
Build leadership and stay ahead of the game in your market
Software facilitates a centralised ‘customer brain’
We work with the Pega decisioning platform which we’ve helped to develop using our experience of delivering decisioning strategies inside major corporations. Pre-programmed with next best actions, Pega software manages, directs and learns about the right action to take for effective customer service and personalisation.
Partnering with Pega
As a strategic partner of Pega’s we are able to offer clients the very best consulting and implementation services. We have co-developed decisioning right from its inception, and are true ambassadors and innovators of the product, both in terms of its development and its implementation.
We pride ourselves in thinking outside of the box about what decisioning can do, and create business outcomes for customers that are often industry firsts, providing them with the cutting edge differentiation that is often hard to find.
Expand your decisioning expertise with our range of white paper and videos