We are innovators and leaders in the world of decisioning, using a unique blend of skills, experience and assets which enable us to help our clients achieve exceptional results.

We are 100% focused on decisioning, and have a unique approach to driving a business first approach to ensuring successful an profitable implementations.

We break new boundaries with and for our clients, creating innovative, agile, value driven solutions which will transform the business. Our philosophy is that we are in it together, our people and the clients we partner with will always come first and will enjoy the benefits of our obsession with successful delivery.

No. 1 Innovators and Leaders

We know the Decisioning and Marketing solution inside out,  have extensive experience in helping organisations to develop a compelling strategy, and then to implement it in a way that absolutely sets them apart in the marketplace.

6th sense

The needs and tastes of customers today are rapidly evolving and are increasingly sophisticated. There is increased multiplicity, with customers expecting to do more that involves interacting with all their senses, involving them in new experiences and creating a range of touchpoints to interact with.

30+

We are innovators and leaders in the world of decisioning, using a unique blend of skills, experience and assets which enable us to help our clients achieve exceptional results. We have collectively worked on over 30 decisioning programmes across the globe.

Pega is the #1 in software for customer engagement and operational excellence.

Adqura Solutions are underpinned by Pega 7 platform applications, namely Pega Marketing and Pega Decisioning.

We chose Pega as we view it as best in class, having worked with many different decisioning technologies. Out of the box it provides a unique extensible capabilities to connect cross-channel conversations – using a single brain to anticipate, simulate, and orchestrate the customer interactions.

Combined with our domain knowledge and expertise, we are able to help our customer’s to use the technology in a far deeper, innovative and profitable way than anyone else in the Industry, typically manifested as prebuilt Adqura apps and assets.

Our management team

Our leadership team have pioneered the development and optimisation of on-demand customer decisioning since its inception in the UK, and constantly developed innovative and bespoke ways to deliver and optiomise it globally.