Our management team

Our leadership team have pioneered the development and optimisation of on-demand customer decisioning since its inception in the UK, and constantly developed innovative and bespoke ways to deliver and optimise it globally. We have created, delivered and managed this capability across numerous territories and sectors. With offices in London, San Francisco, Istanbul and Hyderabad we deliver projects across EMEA and North America with the capability to support wider geographies.

Kayvan Mahinfar


Kayvan is a seasoned professional with a wealth of successful CRM programme deliveries. Over the past 20+ years he has built, run and grown significant consulting practices in banking, telcos and utilities. Kayvan leads the team and is the principle bridge between Adqura and our clients, their business and IT teams. He is the trusted advisor and thought leader that helps shape the vision, overall roadmap, and the delivery and operation of our client engagements. Prior to Adqura, Kayvan created and built the Chordiant practice for Patni Systems, including turnkey solutions for TalkTalk, First Data and Akbank