Team
Sameer Prakash
Chief Technology Officer
Team
Chief Technology Officer
Sameer Prakash is Co-Founder and CTO of Adqura, bringing two decades of pioneering experience in AI-driven decision management and real-time customer engagement. As an early adopter and advocate of Centralised Realtime Decisioning, Sameer has been instrumental in shaping how enterprises leverage intelligent automation to deliver measurable business outcomes.
His expertise spans both strategic business transformation and hands-on technical implementation, making him the bridge that transforms complex AI decisioning capabilities into tangible business value. Sameer has architected and delivered game-changing solutions for blue-chip clients including Vodafone UK’s Always On Marketing platform and British Gas’s Next Generation Decisioning system and Rewards, alongside major projects at O2, Orange, Vodafone Group, and Lloyds Banking Group.
At Adqura, Sameer leads the technical vision for AI-powered real-time decisioning, ensuring that every solution not only leverages cutting-edge Pega CDH capabilities but also drives meaningful business outcomes. His unique ability to translate complex AI decisioning concepts into actionable business strategies has established Adqura as the go-to partner for organisations seeking to harness the full potential of intelligent customer engagement.
We offer comprehensive consulting spanning business and technical domains along with end-to-end Pega solution delivery and ongoing managed services.
Our expertise across business, technical, and operational enable us to engage stakeholders organization-wide through a common language, driving alignment on objectives.
This blend of consultative strategy perspective and hands-on implementation capabilities allows smooth end-to-end execution from vision to value realization.
