Our management team

Our leadership team have pioneered the development and optimisation of on-demand customer decisioning since its inception in the UK, and constantly developed innovative and bespoke ways to deliver and optimise it globally. We have created, delivered and managed this capability across numerous territories and sectors. With offices in London, San Francisco, Istanbul and Hyderabad we deliver projects across EMEA and North America with the capability to support wider geographies.

Sameer Prakash

Chief Technology Officer

Sameer has been involved from the very start of Centralised Realtime Decisioning delivering a number of high profile projects and programmes. His experience of delivering Decision Management projects over the last 20 years is second to none. Equally at home shaping the client’s business strategy or technology solution he is often the translator that makes decisioning, its capabilities and possibilities come to life.
He has driven the solution for blue chip clients like Vodafone UK – Always On Marketing, British Gas – Next Generation Decisisioning, HMRC (UK) etc and prior to this has delivered projects at O2, Orange, Vodafone Group and Lloyds Banking Group.