Our management team

Our leadership team have pioneered the development and optimisation of on-demand customer decisioning since its inception in the UK, and constantly developed innovative and bespoke ways to deliver and optimise it globally. We have created, delivered and managed this capability across numerous territories and sectors. With offices in London, San Francisco, Istanbul and Hyderabad we deliver projects across EMEA and North America with the capability to support wider geographies.

Kausik Pal

Decisioning Director

Kausik has been working on decisioning solutions using centralised real-time decisioning technoligies for past 15 years, almost from the very beginning of this technology. He has analysed, designed and implemented customer decisioning solutions for various high profile organisations – across different domains.

He is the Decisioning Director who plays a pivotal role between the business and the technical team to ensure a successful implementation of marketing ideas, strategies and vision using real-time decisioning technology.

He has previously implemented decisioning solutions at O2, First Data, Akbank, Vodafone and Lloyds Banking Group.