Adqura CDH Apps Library

Adqura have built a number of Decisioning Apps that can plug and play to accelerate any Pega CDH implementation. These assets help us to deliver faster to quality whilst reduces time to market for our clients.

These assets are built for real clients, delivering tangible real world benefits based on our deep and extensive knowledge of Pega tooling. In almost all instances these are built in Pega natively allowing easy deployment within any Pega CDH implementation with no extra software dependencies.

Examples include Proposition Management App, Automated Decisioning Testing suite,  Streaming data connectors etc.

Meet Sophie

Delivering an Always On Customer Decisioning Brain

Sophie leverages key Adqura assets we have built over the years into a single Pega CDH accelerator package

As part of the NBA capabilities, clients can now build an omni-channel centre of excellence, connecting conversations with their customers and business across every touchpoint, using marketing friendly User Portals.

Sophie listens to customer behaviour and translates it into insights in real-time; and translates insights into contextual content delivered in an ‘Always On’ world.

Sophie’s pre-configured brain contains a set of cognitive AI abilities that enable powerful interpretation of customer’s needs and transform that insight in to highly targeted, real time customer engagement. You can quickly train the brain to design personalized and connected interactions you want with your customers at every moment of truth in various Customer Journeys.

Sophie uniquely can deliver both a single client as well as a ‘multi brand’ 1:1 customer experience for clients with bigger marketing footprint in a cloud (or on-premise) environment of your choosing. E.g. Alight Solutions use Sophie Multi-brand to service over 100 brands worldwide from a single Pega CDH installation on their own AWS cloud.

Sophie’s Features

She works autonomously

She will help you create loyal and engaged customers

She can help you build your customer brain in minutes not months

She is pre-configured for your industry and comes equipped with all the required best practice marketing assets

She has an easy to use design tool

She helps you find the right balance between marketing creativity and data science

She has an integrated best in class suite of AI tools

She is out to be the heartbeat of your organisation

She has a range of ways to arbitrate offers, objectives, channels, investment and many other dimensions

She is analytically and financially grounded, she keeps track of your marketing roi

She can track your customer across journeys and touch points

Sophie delivers class leading 1:1 Experiences

Help to understand and meet customer needs

Create a seamless connected customer experience

Identify crucial customer moments of truth and shape communications around them

Make customers love you, want to buy more from you, stay longer and rave about you!

Offer relevant, personalised offers and information