Leaders in Customer Decisioning

We are innovators and leaders in the world of decisioning, using a unique blend of skills, experience and assets which enable us to help our clients achieve exceptional results.

We are the only consultancy which is 100% focused on decisioning, and have a unique approach to driving a business first approach to ensuring successful in profitable implementations.

Our story

Adqura was formed in 2011 by a team of experts in Decision Management, Marketing and CRM. Our name is based on a latin name, ‘ad curo’, meaning to do, and to ‘take care of’ This is important, as we passionately believe in the power of decisioning to drive action, based on insight and intelligence, and to make a positive difference.

We focus on delivering innovative and cutting-edge projects that focus on successful client outcomes, and can create differentiation in an often commoditized market. Our core pillars of excellence in the decisioning arena are innovation, delivery excellence, knowledge and capability.

The core team have pioneered the development and optimisation of on-demand customer decisioning since its inception in the UK, and have a team of experts who have created, delivered and managed this capability across the globe. With offices in London, San Francisco, Istanbul and Hyderabad we deliver projects across EMEA and North America with the capability to support wider geographies.

We are a recognised leader in the creation and delivery of Decision Management solutions for large corporate and enterprise corporations around the world based on the Pega 7 Platform.

In more recent years Adqura has delivered a number of firsts in Decision Management including:

  • The first unified proposition manager with GoCompare
  • The first to deliver omni-channel decisioning with British Gas
  • The fastest Pega Marketing delivery with Sweetgreen

To support these deliveries Adqura has invested significantly in R&D to create its own processes, technologies and frameworks to accelerate and provide significant additional client value.

We pride ourselves on being a great team to work with, our unique blend of skills, experience and assets enable us to help our clients achieve exceptional results. We are a true partner for clients to rely on going that extra mile for their business.

Our management team

Our leadership team have pioneered the development and optimisation of on-demand customer decisioning since its inception in the UK, and constantly developed innovative and bespoke ways to deliver and optiomise it globally. We have created, delivered and managed this capability across numerous territotires and sectors. With offices in London, San Francisco, Istanbul and Hyderabad we deliver projects across EMEA and North America with the capability to support wider geographies.

Our collective knowledge and eperience in customer decisioning are second to none, and we are able to offer the full suite of services to ensure every client has exactly what they need to be successful.

We are a recognised leader in the creation and delivery of Decision Management solutions for large corporate and enterprise corporations around the world based on the Pega 7 Platform.

Interested in working at Adqura

You can apply here.